Browsing Theses and Dissertations by Author "d4bf2538-2187-468b-8b56-cb0a1a4f3c41"
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Effect of digital advertising on the performance of commercial Banks in Kenya
Jalang'o, Boniface O (University of Nairobi, 2015)The rise of digital advertising has had profound effects on the advertising industry and is shaping the advertising experience. Going forward, the effectiveness and low cost of digital advertising will compel many ...