Browsing Theses and Dissertations by Author "da35f7b6-2d67-40c7-82c4-811119803acb"
Now showing items 1-1 of 1
-
The Effect of Individual Behavioral Biases on Investment Choices at the Nairobi Securities Exchange: a Case of Kisumu County Investors
Ratemo, Samuel, N (University of Nairobi, 2016)Behavioral finance assumes that investors are normal and have differing views regarding utility maximization. Thus, investors make decisions that are not fully rational based on their beliefs and preferences. This study ...