Browsing Theses and Dissertations by Author "db0ef419-48c7-4342-98ee-5a4aa55c4282"
Now showing items 1-1 of 1
-
Green Marketing Practices and Competitive Advantage: a Case of Commercial Real Estate Development Companies in Nairobi, Kenya
Zhanglan, You (University of Nairobi, 2016-10)The researcher was investigating the green marketing practices and competitive advantage in commercial real estate development companies in Nairobi, Kenya. Chapter one of the study starts by introducing green marketing as ...