Browsing Theses and Dissertations by Author "dde7ef08-8b82-4161-a9a0-9f6f6c204f1c"
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The Influence of Social Media on the Consumer Decision Making Process in the Cosmetic Industry in Nairobi County, Kenya
Mwaisaka, Faith W (University of Nairobi, 2017)The objective of the research was to establish the influence of social media on the consumer decision making process in the cosmetic industry in Nairobi County. The theoretical framework rests on literature of social ...