Browsing Theses and Dissertations by Author "e03a74c4-0b5c-4112-9170-84cf5e08802a"
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Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya
Rotich, Emmaculate, C (University of Nairobi, 2016)The ever changing marketing environment requires that marketers continuously gather and disseminate information for timely decision making and improved organizational performance. Developments in information, communication ...