Browsing Theses and Dissertations by Author "e10b9a0d-465a-4093-adbe-adc79c2417a1"
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Perceived Green Marketing Practices, Organizational Demographics, Trade Customer Perception And Satisfaction In The Soft Drink Industry In Nairobi, Kenya
Macharia, Racheal W (University of Nairobi, 2017)The broad objective of the study was to establish the influence of organizational demographics and customer perception on the relationship between green marketing practices and customer satisfaction in the soft drink ...