Browsing Theses and Dissertations by Author "e2749233-be18-4523-8c6e-3170d4aff728"
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Social Media, Customer Relationship Management and Productivity in Kenya’s Energy Sector
Mwihaki, Ann, W (University of Nairobi, 2016)Social media has transformed how businesses work. Businesses can now access more resources thereby increasing its value, creating new partnerships and improving interactions with its customers and suppliers. Nevertheless, ...