Browsing Theses and Dissertations by Author "ee9bb92b-b69f-4991-91e2-a1e7f5175e08"
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Nfluence of Marketing Strategies on Sales Performance of Multinational Fast-moving Consumer Goods Manufacturers in Kenya.
Ng’ang’a, Cyrus W (University of Nairobi, 2018)Reports from the FMCG sector shows that multinationals dominate in sales volume and market share leadership irrespective of the intense competition. Furthermore, this sector is also characterized by commoditization of ...