Browsing Theses and Dissertations by Author "ef3387cb-4e31-451a-80da-7b5e7caf5741"
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The Effects of Marketing Strategies on Customer Retention; a Case of the Health Insurance in Kenya
Onsongo, Lilian K (University of Nairobi, 2016)The research study was done to establish the association among marketing strategies and customer retention in health insurance industry in Kenya. To achieve this information was gathered by use of structured questionnaires; ...