Browsing Theses and Dissertations by Author "f0ba1703-8f52-4fbe-86ca-0b73370216b5"
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Effectiveness of Branding on Competitive Advantage of Insurance Firms in Kenya
Kirui, Esther N (university of nairobi, 2018)The objective of the study was to determine the effectiveness of branding on competitive advantage of insurance firms in Kenya. The study's specific objectives were: to determine the branding practices employed by insurance ...