Browsing Theses and Dissertations by Author "f116d39c-efc8-47b8-ae8f-cc5df416d159"
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Consumer segmentation and profiling using demographic data and spending habits obtained through daily mobile conversations.
Wambui, Samuel K (University of Nairobi, 2018)Knowledge of customer behaviour helps organizations to continuously re-evaluate their strategies with the consumers and plan to improve and expand their application of the most effective strategies. The Kenyan consumer ...