Browsing Theses and Dissertations by Author "f12f84ab-0a6c-4ba5-9fdc-1d04e4ba71fa"
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Consumer Behavior and Marketing Mix Factors in the Purchase of Fast Moving Goods in Large Supermarkets in Nairobi County
Wangari, Nelly; M (University of Nairobi, 2018)The objective of this study was to investigate consumer buying behavior and marketing mix factors effect on purchase of FMCG in large supermarkets in Nairobi Kenya. The study was anchored on the marketing mix theory. The ...