Browsing Theses and Dissertations by Author "f19aceae-0ecd-4eb0-8e57-e029e7def973"
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Effect of marketing strategies on the Performance of seed companies in Kenya
Kisu, Japheth N (University of Nairobi, 2015-10)Seed companies today are facing unprecedented challenges in marketing their products due to the level of competition being experienced in Kenya. Since the liberation of the industry 1n 1992, there has been an increased ...