Browsing Theses and Dissertations by Author "f480ab2d-b0bf-4454-b3ed-cdbba55e546e"
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Sales forecasting methods used in large fast moving consumer goods manufacturing firms operating in Kenya
Mwaura, Dadson W (University of Nairobi, 2005-01)One challenge that manufacturing firms in Kenya face today, is the development and implementation of a reliable sales forecasting process, in the advent of constantly changing consumer demands. Sales forecasting in a large ...