Browsing Theses and Dissertations by Author "fca46d91-25a8-47e1-820b-19c2361f5f24"
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Strategic Marketing Responses of Multinationals in Kenya: a Case Study of Eastman Kodak Company
Mutwiri, Wallace M (University of Nairobi, 2007)Photographic industry has over the years been known to be one of the lucrative ventures especially in the local market. This has been facilitated by the fact that it requires heavy capital investment and a skillful art ...