Browsing Theses and Dissertations by Title
Now showing items 3709-3728 of 47694
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Branch network and performance: a study of commercial banks in Kenya
(University of NairobiDepartment of Economics, 1991)This study investigated the impact of branch network on cornrnercial banks' performance using a hybrid of descriptive and analy:ic methodology. In particular a profit function was specifiec and estimated. Cross-sectional ... -
Brand Architecture, Customer Loyalty, Competitive Intensity and Performance of Water Bottling Firms in Nairobi City County, Kenya
(University of Nairobi, 2023)This study aimed at examining the effects of brand architecture, customer loyalty and competitive intensity on firm performance. The study was carried out in the water bottling firms in Nairobi City County. The specific ... -
Brand Equity And Consumer Buying Behaviour Of Commercial Bank Services In Nairobi, Kenya
(University of Nairobi, 2019)There has been an increase in financial access in the country over the past years and as a result an increased number of commercial banks operating in the market as well. This has led to intensified competition among these ... -
Brand Equity and Consumer Purchase Intention of Branded Coffee Among Supermarket Customers in Nairobi County
(University of Nairobi, 2023)The proliferation of brands, increased competition and globalization of markets presents customers with a wide range of brands when making purchasing decisions. Firms have to rethink their branding decisions. The study ... -
Brand Equity And Customer Loyalty Of Savings And Credit Cooperative Societies In Nairobi County Kenya Savings
(University of Nairobi, 2018)The aspect of maintaining customer loyalty is explained to be a product of brand equity from one context to another. There exist gaps in explanations of the relationship between brand equity and customer loyalty from ... -
Brand Equity and Sales Performance of Red Meat Brands in Kenya
(university of nairobi, 2018)Significant brand equity levels most often prompts higher buyer inclinations and buy expectations. It additionally brings an open door for a strong competitive advantage and creates barriers to competitive entry. The ... -
Brand equity asset of passenger tyres in Kisumu Municipality
(University of Nairobi, Kenya, 2011)The global recession and the economic crisis has brought about increased competition in the marlret place, many companies are struggling to survive. It is now very clear that the companies that will survive the competition ... -
Brand Essence and Customer Loyalty in Commercial Banks in Kenya
(University of Nairobi, 2022)The objective of this study was to determine the relationship between brand essence and customer loyalty in commercial banks in Kenya. The study was anchored on the theory of planned behaviour which holds that people ... -
Brand Extension Strategies and Brand Image of Tuskys Mavazi
(University of Nairobi, 2019)This was set to establish brand extension strategy on brand image at Tuskys Mavazi. The set research questions answered were: How different types or categories of brand extension affected brand image? A case study research ... -
Brand Extension Strategies and Corporate Image of Profit Making Government Owned Organizations in Tanzania
(University of Nairobi, 2018)The objective of the study was to set up the impact of brand expansion strategies on the corporate image of profit making government owned organization. The research design was a descriptive cross-sectional study. The ... -
Brand Identities Adopted by Non-governmental Organizations in Kenya
(School of Business, University of Nairobi, 2012-10)Increasing competition, dwindling donor resources and the rise in public accountability in the nonprofit sector has called for Non Governmental Organizations (NGOs) to consider commercial branding concepts. The objectives ... -
Brand Image And Shopper Buying Behaviour In Large Supermarkets In Nairobi County
(University of Nairobi, 2018)The supermarket sector in Kenya plays an important role as an employer as well as playing an important role in transmission of manufactured goods, both locally produced and imported, to the final consumer. Supermarket ... -
Brand Internationalization Process: the Case of Ecolab
(University of Nairobi, 2014)This study is about the process followed by multinational enterprises in building their brands internationally and the challenges encountered in the undertaking. Today, a Brand is considered as a valuable asset for the ... -
Brand Loyalty Programmes and Competitiveness of Five Star Hotels in Nairobi
(University of Nairobi, Kenya, 2012)Competition among the various hotel brands has led to the need to attract and retain customers and adopt ways of adding greater value to these customers like having brand loyalty programmes. These programmes aim at more ... -
Brand Management Attributes, Corporate Image, Customer Characteristics And Customer Satisfaction Among Undergraduate University Students In Kenya
(UoN, 2019)The general objective of this study was to determine the influence of brand management attributes, corporate image, and customer characteristics on customer satisfaction among university students in Kenya. Specifically, ... -
Brand Personality and Market Penetration Among Insurance Companies in Kenya
(University of NairobiCollege of Humanities and Social Sciences, 2013)The study sought to establish the brand personality of each of the various insurance companies in Kenya as well as establish the relationship between brand personality and market penetration among these insurance companies. ... -
Brand Personality Influence on Brand Choice: the Case of Televisions in University of Nairobi Mba Students
(University of Nairobi, Kenya, 2011)Consumers often see brands as persons whereby they give the brands metaphoric personality traits, and marketers often create or reinforce these perceptions through advertisements. Successfully advertising on brand's ... -
Brand Personality, Strategic Marketing Partnerships, Organizational Demographics and Customer Service Delivery of Public Universities in Kenya
(University of Nairobi, 2021)general objective of this study was to establish the relationship between brand personality, strategic marketing partnerships, and organizational demographics on customer service delivery of public universities in Kenya. ... -
Brand positioning of innovation labs in Kenya: Creating an effective branding strategy
(2018-05)Innovation labs or hubs are social workspaces and research centers that provide specific expertise on trends and innovation management. Globally, innovation labs have been used by governments, non-governmental organizations, ... -
Brand Positioning Strategies and Competitive Advantage of Digital Television Broadcasters in Kenya
(University of Nairobi, 2018)The purpose of this study is to examine the Brand positioning strategies and competitive advantage of digital television broadcasters in Kenya. The research question was to establish to what extent brand positioning ...