Browsing Theses and Dissertations by Title
Now showing items 29378-29397 of 46032
-
Leveraging competitive strategy to counter competition in Nestle Kenya Limited
(University of Nairobi, Kenya, 2010)Firms throughout the world do face slower growth as well as domestic and global competitors that are no longer acting as if the expanding pie were big enough for all. Growth in the baby food market has attracted more and ... -
Leveraging ICT organizational capability for SME competitiveness in the agricultural sector in Kenya
(University of Narobi, 2014)In today's global economy, successful SMEs need to take full advantage of technological advancements dealing with all aspects of their business models. SME must find some competitive advantage through the technological ... -
Leveraging on Corporate Culture as a Strategy in Driving the Competitive Advantage of Safaricom Limited
(School of Business, University of Nairobi, 2012-10)Motivating culture helps develop a working environment that will help ensure that individuals deliver results in accordance with the expectations of management. Organizations, everywhere, function within a specific ... -
Leveraging on social media to optimize solution delivery and marketing by Kenyan banks - a case study of standard chartered bank Kenya
(University of Nairobi, 2014)Social Media is a major development in Information Technology. Facebook and twitter are popular social media outlets globally. This study set out to look at banking in relation to facebook and twitter. Standard Chartered ... -
Leveraging robotic process Automation as an enabler of organizational Digital Transformation: a case of a Telecommunication Company in Kenya
(University of Nairobi, 2020)Organizations are adopting newer technologies in a rapidly evolving digital environment to develop new or change present business processes to meet changing business and customer expectations. Robotic Process Automation ... -
Leveraging social media as a tool for research by postgraduate researchers, University of Nairobi
(University of Nairobi, 2015)Social media is becoming ever-present in today’s society and is a designed mechanism to promote behavior change used for social purposes. Some social media platforms (such as facebook) have been emerging as important ... -
Lexical adjustments of sports language in three Kenyan Newspapers
(University of Nairobi, Kenya, 2010)This study analysed the use of lexical adjustments in sports-writing in three Kenyan newspapers. It investigated how lexical adjustments are used by sports writers using the lexical pragmatics theory by Reinhard Blutner ... -
Lexical and phonological aspects of American English in the Kenyan media
(University of Nairobi, Kenya, 2009)English has various dialects. In Kenya, British English is the target model in all public learning institutions and it is taught as a subject to all school going children right from the kindergartens to the universities. ... -
A Lexical and Phonological Variation in Logooli, Lutirichi and Lumundu: a Socialinguistics Variationist Approach
(University of Nairobi, 2018)This study investigated lexical and phonological variation in spoken Logooli, Lutirichi and Lumundu languages spoken in the Western part of Kenya. It also investigated reasons for the Lumundu dialect leaning more towards ... -
Lexical Borrowing and Semantic Change: a Case of English and Gikuyu Contact
(University of Nairobi, 2016)In this research, an attempt is made to investigate lexical borrowing from English into Gĩkũyũ and the cases of semantic change. More specifically, the research aims to determine the mechanisms involved in borrowing English ... -
Lexical Borrowing and Semantic Change:A Case of English and Gĩkũyũ Contact
(University of Nairobi, 2016)In this research, an attempt is made to investigate lexical borrowing from English into Gĩkũyũ and the cases of semantic change. More specifically, the research aims to determine the mechanisms involved in borrowing English ... -
Lexical Change: a Case Study of Kisagalla Losing Its Words to Kiswahili
(University of Nairobi, 2014)This study presents a systematic investigation of the lexical change taking place in Kisagalla, through the loss of native Kisagalla words to Kiswahili. This was after informal interactions with some native speakers of ... -
Lexical expansion in kiswahili:A study of strategies in corpus development
(University of NairobiDepartment of Linguistics and Languages, 1990)The present; study investigates Lexical expansion in kiswahili. Chapter 1 is a general introduction to the study. Chapters 2 through 4 form the core of study . Chapter 2 is a review of the established strategies of ... -
A lexical phononology study of Modern Standard Arabic (MSA)
(University of Nairobi, Kenya, 2012)This is a descriptive study of the phonology and morphology of Modern Standard Arabic (MSA) spoken in Cairo, Egypt. The study, conducted within the framework of the Lexical Phonology (LP) theory, aims at examining and ... -
A lexical pragmatic analysis of the sense relations in Kimeru
(University of Nairobi.Department of Linguistics and Languages, 2001)The focus of this study is to analyze sense relation III Kimeru. The analysis was based on lexical pragmatics as proposed by Blutner Reinhard in 1990. This study aimed at finding out differences and similarities in the ... -
A Lexical Pragmatic Approach to Ohangla Music: a Case of Metaphors
(University of Nairobi, 2014)This study presents the results of a linguistic study on the use of metaphors in selected Ohangla lyrics. The study seeks to find out the intention of Ohangla singers in their use of the different metaphors. The main ... -
A Lexical Pragmatic Approach to the Study of Metaphorical Expressions Used in Selected Kikamba Gospel Songs
(University of Nairobi, 2020)This study reveals the results of a research carried out on a lexical pragmatic approach on metaphorical expressions used in selected Kikamba gospel songs. The study aimed at analysing the types of metaphors used in the ... -
A lexical study on the functions of hyperboles in secular Kikamba songs
(University of Nairobi, 2016-11)This project focuses on the functions of hyperboles in secular Kikamba songs. The study seeks to clarify how Kikamba singers use hyperboles in their songs to address certain issues in the society. Effective understanding ... -
Lexical Variation And Change In The Northern Dialect Of Gĩkũyũ Language
(University of Nairobi, 2018)The purpose of this study was to investigate lexical variation and change in the Northern dialect of Gikuyu language. The study was guided by three objectives which sought to: identify the types of lexical variation and ... -
A Lexico-Semantic Interpretation Of Euphemisms In Kiembu- (Kīīveti Dialect)
(University of Nairobi, 2020)This is a study which was conducted on the Kīĩveti dialect of Kĩembu language. The purpose of this study was to analyze the type of politeness employed in the euphemized Kīĩveti lexical items in different social contexts. ...
