Browsing Theses and Dissertations by Title
Now showing items 39494-39513 of 45716
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Social media as a strategic orientation and organizational performance within the mobile telephony sector in Kenya
(University of Nairobi, 2015-11)Social media has opened a new perspective in the way business is conducted. Most organizations are adopting the available social media platforms and formulating strategy to guide them. The study sought to determine the ... -
Social media as a strategy for enhancing competitiveness among online SME's in Nairobi County, Kenya
(College of Humanities and Social Sciences, 2013)Information technology has influenced the way in which business is conducted globally, resulting in, for example, a faster turnaround of products and production, smart products, and 24 hours of shopping around the world. ... -
Social Media as a Strategy in Enhancing Competitive Advantage of Firms in the Insurance Industry in Kenya
(2014)Against a backdrop of low uptake levels of insurance and many players, the level of competition in the Insurance sector in Kenya is very high and there is a need for insurance companies to formulate strategies that will ... -
Social media as a tool of corporate communications in institutions of higher learning: a case study of The University of Nairobi
(University of Nairobi, 2014)The main objective of this study is to investigate the use of social media as a tool of corporate communications in institutions of higher learning with a case study of the University of Nairobi. The study applied mixed ... -
Social media as an effective advertising tool in Kenya
(University of Nairobi, 2014)It is without a doubt that the world is evolving from Traditional Media to New Media. The growing usage of social media indicates a potentially effective new platform for advertisers. With this new form of communication, ... -
Social Media as Communication Channel for Innovators: a Case Study of Innovators in Nairobi County
(University of Nairobi, 2022)This was a case study examining the use of social media by innovators in Nairobi County. The general objective was to establish how social media is adopted as a communication channel on innovations, and the specific ... -
Social Media as Communication Channel for Innovators: a Case Study of Innovators in Nairobi County
(University of Nairobi, 2022)This was a case study examining the use of social media by innovators in Nairobi County. The general objective was to establish how social media is adopted as a communication channel on innovations, and the specific ... -
Social media as reporting tools: changes & challenges facing journalists and news organizations in Kenya
(University of Nairobi, 2014)This study sought to investigate how journalists and news organizations were responding to the changes and challenges brought about by social media. The study employed a qualitative approach and used the descriptive ... -
Social Media Brand Strategy and Marketing Performance of Telecommunication Firms in Kenya
(University of Nairobi, 2017)In conducting this research, the main motivation was to find out how marketers can use the increasing popularity of social media to enhance marketing performance. The competition level in the Kenyan telecommunication sector ... -
Social Media Forensics For Hate Speech Opinion Mining
(University of Nairobi, 2016-10)Social Media Hate Speech has continued to grow both locally and globally due to the increase of Online Social Media web forums like Facebook, Twitter and blogging. This has been propelled even further by smartphones and ... -
Social Media Incorporation Into Modern Public Relations Practice in Kenya- Perspectives of Active Public Relat
(2021)The general objective of the study was to explore the perceptions of public relations professionals in Nairobi on the incorporation of social media in the modern public relations practice in Kenya. The specific objectives ... -
Social Media Influence on Body Image Among Female University Students: a Case Study of Instagram
(University of Nairobi, 2019)This study aimed at examining how social media and precisely instagram influences body image among female university students. The specific objectives were to find out and investigate: the consequences of instagram use ... -
Social Media Influence on Body Influence on Body Image Among Female University Students :a Case Study of Instagram
(University of Nairobi, 2019)This study aimed at examining how social media and precisely instagram influences body image among female university students. The specific objectives were to find out and investigate: the consequences of instagram use ... -
Social Media Marketing and Business Growth of Commercial Banks in Kenya
(University of Nairobi, 2017)This study investigated the effects of social media marketing on business growth at Commercial Banks in Kenya. To achieve this objective of the study, a descriptive study technique was used. The target population included ... -
Social Media Marketing and Consumer Behavior of the Firms in the Media Industry in Kenya
(University of Nairobi, 2014)This project was inspired after a general observation of the use of social media by small and multinational organization both profit and nonprofit driven to enhance their marketing, consumer interactions globally and ... -
Social Media Marketing and Performance of Public Private Partnership Projects: a Case Study of Konza Technopolis
(University of Nairobi, 2023)The primary objective of this research was to analyze the influence of social media marketing on the performance of Public Private Partnerships (PPPs) projects, utilizing the specific case of the Konza Technopolis project ... -
Social Media Marketing, Challenges and Performance of Startup Companies in Nairobi
(University of Nairobi, 2017)This study sought to establish the influence of social media marketing on the performance of startup companies in Nairobi, Kenya. The main objectives were: to determine the most widely used social media tools by Startup ... -
Social Media Perceptions on the Plus Size Curvykenyan Woman Reflecting on Instagram Posts
(University of Nairobi, 2021)This study aimed at studying perceptions on the plus size curvy Kenyan woman on social media platforms reflecting on Instagram posts. The objectives being to find out perceptions on women bodies; to examine how plus-size ... -
Social media platforms and the campaign against Alcoholism and Drug abuse in state corporations in Kenya: the case of the National Authority for the campaign against Alcohol and Drug abuse
(University of Nairobi, 2017)The onset of social media brought in diverse opportunities through which an organization communicates. This study aimed to investigate the use of social media platforms in the campaign against alcohol and drug abuse in ... -
Social media revolution: Exploring the impact on journalism and news media organizations
(University of Nairobi, Kenya, 2012)The study sought to investigate the impact of Social media revolution on Journalism and News organizations. The objectives of the study were to explore the impact of social media on journalism and news organization; ...