Browsing Theses and Dissertations by Author "Aidi, Beryl A"
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An Assessment of the effectiveness of information, education and communication messages in the mass media among adolescents: a case Study of the Television "Chill" Adverts
Aidi, Beryl A (University of NairobiSchool of Journalism and Mass Communication, 2005)The purpose of this study was to investigate the effectiveness of Information, Education and Communication (IEC) mediated messages among adolescents by examining the "Chill" adverts that ran in the media in 2005. The ...