Browsing Theses and Dissertations by Author "Dr. Musyoka, Raymond"
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Marketing Strategy, Implementation And Performance Of Organizational Implementors Of Vision 2030
Imbo, Fredrick Ondiek (University of Nairobi, 2019)The primary objective of marketing is to manage profitable relationships between a firm and its customers. A firm gains a competitive advantage through adoption of competitive strategies which enable it improve its operational ... -
Organization Policies And Performance Of Mobile Telecommunication Companies In Kenya
Njeri, Ngugira Purity (University of Nairobi, 2019)The Mobile Telephony Industry has created many employment opportunities. In order to create a sustainable and profitable business, it’s important to have proper organizational policies; firms with clear policies perform ...