Browsing Theses and Dissertations by Author "Dr. Ngahu, Catherine"
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Effect Of In-Store Promotion On Consumer Purchase Behaviour In Multinational Supermarkets In Nairobi City County
Muchiri, Martin Kamau (University of Nairobi, 2019)Consumer purchase decision is influenced by different strategies. While these strategies exist, it is still questionable whether consumers base their buying intentions on them. This study sought to examine the effect of ...