Browsing Theses and Dissertations by Author "Egessa, Christine N."
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An assessment of the influence of information communication technology on customer retention in selected supermarkets in Nairobi province,Kenya
Egessa, Christine N. (2009)The study sought to establish the influence of information communication technology on customer retention in selected supermarkets in Nairobi-Kenya. The researcher's aim was to find out if the application of lCT in the ...