Browsing Theses and Dissertations by Author "Elung'ata, Emily"
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Response strategies adopted by mobile phone companies in kenya to changes in the telecommunication industry
Elung'ata, Emily (University of Nairobi, 2014)The business environment has become extremely competitive and complex. Organizations must be flexible in order to adapt to changes, to compete effectively and thus prosper and grow. A good corporate strategy should therefore ...