Browsing Theses and Dissertations by Author "Gachanja, Joseph K"
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Factors Contributing to the Penetration and Use of Smartphones in Westlands Kenya
Gachanja, Joseph K (University of Nairobi, Kenya, 2012)In order to keep up with the competition and changing consumer needs and wants in the competitive business environment, Smarphone manufacturers need position their products effectively in the market in order to achieve ...