Browsing Theses and Dissertations by Author "Gachanja, Katherine W"
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Marketing Orientation and Sales Growth: a Case of Large Manufacturing Firms in the Food Industry in Nairobi
Gachanja, Katherine W (University of Nairobi,School of Business, 1998-07)The study reported here analyzed the various programs and methods of marketing orientation that firms in the food industry in Nairobi had adopted. The study also explored whether firms that had adopted more marketing ...