Browsing Theses and Dissertations by Author "Kotieno, Jabes GO"
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The effect of investor psychology on investment decision making: the case of Nairobi Securities Exchange
Kotieno, Jabes GO (University of Nairobi, Kenya, 2012)Most financial theory is based on the idea that everyone takes careful account of all available information before making investment decisions. But there is much evidence that this is not the case. Investors fall prey to ...