Browsing Theses and Dissertations by Author "Kotikash, Vivian M"
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Competitive strategies adopted by Tata Chemicals Magadi Limited in Kenya
Kotikash, Vivian M (School of business, 2012)Strategy is a game plan that management puts in place to position the company in its chosen market arena, competing successfully, pleasing customers and achieving good business performance (Thompson & Strickland, 1989). ...