Browsing Theses and Dissertations by Author "Lagat, Kipkorir"
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"The state of marketing intelligence activities in Kenya’s retailing sector "The case of supermarkets in Nairobi" (Kenya)
Lagat, Kipkorir (University of NairobiSchool of Business, 1995-10)Given the current strategic focus in business, a common place admonition is to understand competitors strengths and weaknesses in the market, then to position one's own offerings to take advantage of the weaknesses and ...