Browsing Theses and Dissertations by Author "Muchiri, Rosemary Wanjiru"
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A study on the significance of research as a public relations function: a case study of the University of Nairobi
Muchiri, Rosemary Wanjiru (University of Nairobi, Kenya, 2010)This paper proposes to understand the degree / level of significance / importance that organizations place on research as a function of public relations. It shows how PR as a means of creating understanding, applies to all ...