Browsing Theses and Dissertations by Author "Muchungu, Phillip"
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Marketing of building consultancy services in Kenya: A case study of consulting engineering firms, quantity surveying firms and architectural firms
Muchungu, Phillip (University of NairobiDepartment of Urban and Regional Planning, 1997)This thesis is a research on how building consultancy firms in Kenya carry out their marketing management in spite of the apparent inadequate knowledge. slowness and rigidity to accept changes by the consultants themselves, ...