Browsing Theses and Dissertations by Author "Muema, Julius Caesar M"
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Employee perception of the competitive advantage of corporate values: A case for the Barclays Bank of Kenya Limited
Muema, Julius Caesar M (University of NairobiFaculty of Commerce, 2005-10)In the past, markets were characterized by durable products, stable consumer needs, well defined national and regional markets and clearly identifiable competitors. Competition was a "war of position" in clearly defined ...