Browsing Theses and Dissertations by Author "Muema, Paul K"
Now showing items 1-1 of 1
-
Strategies adopted by oil marketing firms in Kenya to remain competitive
Muema, Paul K (University of Nairobi, 2014-10)A competitive strategy aims at gaining and maintaining competitive advantage over business rivals. For a firm to formulate appropriate strategies that will enable it respond effectively to environmental competitive ...