Browsing Theses and Dissertations by Author "Muriithi, James K"
Now showing items 1-1 of 1
-
Brand Internationalization Process: the Case of Ecolab
Muriithi, James K (University of Nairobi, 2014)This study is about the process followed by multinational enterprises in building their brands internationally and the challenges encountered in the undertaking. Today, a Brand is considered as a valuable asset for the ...