Browsing Theses and Dissertations by Author "Muriithi, Josphine G"
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Transferability of Brand Equity to the Blue Label Products; a Case Study of Nakumatt Supermarket in Nairobi Kenya
Muriithi, Josphine G (University Of Nairobi, 2014-10)Private brands in the fast moving consumer category were introduced in our local market through the “kadogo” economy, where retailers repackaged products in smaller packages for resale to cater for the needs of the low ...