Browsing Theses and Dissertations by Author "Muriu, Leah M."
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Corporate social responsibility as a factor in strategy development and implementation at East African Breweries Limited
Muriu, Leah M. (School of Business, University of Nairobi, 2010-10)Governments, activists, the public and the media at large have become adept at holding companies to account for the social consequences of their actions. In response to this, corporate social responsibility (CSR) has emerged ...