Browsing Theses and Dissertations by Author "Mutua, Gillian M"
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Mobile Banking as a Strategic Response by Equity Bank Kenya Limited to the Challenges in the External Environment
Mutua, Gillian M (University of NairobiSchool Of Business, University Of Nairobi, 2009-10)The study focused on how Equity Bank Limited utilizes mobile banking as a strategic response to the changes in the external environment. Equity Bank is one of the leading commercial banks that started operating after being ...