Browsing Theses and Dissertations by Author "Mutua, Jackson M"
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Key success factors and bank strategy in the credit card industry: a survey of commercial banks issuing credit cards in Kenya
Mutua, Jackson M (University of Nairobi, Kenya, 2010)Understanding of the key success factors is of utmost importance as they drive the strategy for any company. Key success factors are considered as an important component of strategic planning and a means for organizations ...