Browsing Theses and Dissertations by Author "Mutua, Joseph K K"
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The influence of culture in the operation of selected multinationals (MNCs) in Kenya
Mutua, Joseph K K (University of NairobiSchool of Business, 2013-10)The purpose of the research study was to determine the influences of culture on the operations of multinational corporations in Kenya. The study in particular sought to determine the language factor as a cultural influence, ...