Browsing Theses and Dissertations by Author "Mutugi, Caroline K"
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Social Media and the New Customer Relationship Mana Gement Model: a Case of Safaricom
Mutugi, Caroline K (University of Nairobi, 2014-11)Previous research reveals an increase in the use of the social media in business, but not much has been done, from the customer’s perspective, on the success of the use of these social networks in customer relations. ...