Browsing Theses and Dissertations by Author "Mutuku, Alice N"
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Actors That Determine Customer Loyalty to Cloth Retailing Stores in Nairobi, Kenya
Mutuku, Alice N (School of Business, 2010)Recent years have shown a growing interest in customer loyalty. The changes facing firms in business environment in terms of globalization, competition, liberalization, saturation of markets and development of information ... -
Factors that determine customer loyalty to cloth retailing stores in Nairobi, Kenya
Mutuku, Alice N (University of Nairobi, Kenya, 2010)Recent years have shown a growing interest in customer loyalty. The changes facing firms in business environment in terms of globalization, competition, liberalization, saturation of markets and development of information ...