Browsing Theses and Dissertations by Author "Mutuku, Annette W"
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Influence of marketing mix on consumer brand preference
Mutuku, Annette W (School of Business, University of Nairobi, 2011-10)Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...