Browsing Theses and Dissertations by Author "Mutunga, Eunice N"
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Perceived Links Between Social Media Strategy and Organization Performance Among Mobile Telephony Companies in Kenya
Mutunga, Eunice N (University of Nairobi, 2014-10)The business environment in which firms operate and how people interact has recently experienced a radical change. The introduction of personal computers, internet and E-commerce has had a tremendous impact on how business ...