Browsing Theses and Dissertations by Author "Mutunga, Joshua M"
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The Influence of Mobile Money Transfer in sustaining customer loyalty at Safaricom Limited
Mutunga, Joshua M (School of Business, 2012)This research examines the influence of mobile money transfer in sustaining customer loyalty at Safaricom limited. The study looks at the background of Safaricom limited, currently the market leader in telecommunications ...