Browsing Theses and Dissertations by Author "Mwangi, Benson M"
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Factors influencing the purchase of hand washing detergents: a case of vegetable processing factories in Kenya.
Mwangi, Benson M (University of NairobiSchool of Business, 2009-10)This research is founded on the theory of consumer behavior and motivation and the driving force within individuals that impels them to action based on their felt needs. To influence consumer behavior, motivational factors ...