Browsing Theses and Dissertations by Author "Mwangi, Bernard W"
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Entry strategies used by atlas Copco Eastern Africa ltd to enter into the East African market
Mwangi, Bernard W (University of NairobiSchool of Business, 2012-11)This research project was a case study which sought to establish the entry strategies used by Atlas Copco Eastern Africa Ltd (ACEA) a Multinational Corporation, to enter into the East African market. ACEA operates in 13 ...