Browsing Theses and Dissertations by Author "Mwangi, Gabriel G"
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The Influence of Strategic Corporate Re-branding on Customer Satisfaction Among Mobile Service Providers in Kenya
Mwangi, Gabriel G (University of NairobiSchool of Business, 2013-11)Re-branding can be described as the practice of creating a new name representative of a differentiated position in the mind frame of stakeholders and a distinctive identity from competitors. In today’s very competitive ...