Browsing Theses and Dissertations by Author "Mwanzia, M R"
Now showing items 1-1 of 1
-
A study of opinion leadership. a case study of MBA degree programme at the University of Nairobi.
Mwanzia, M R (University of NairobiFaculty of commerce, 2003-08)The study was conducted with the objective of establishing the role played by opinion leadership in the enrolment of students at the university of Nairobi. To achieve this, a sample of 102 respondents were picked and ...