Browsing Theses and Dissertations by Author "Mwithi, Charles C"
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Application of Price Leadership Strategy by Essar Telecom Kenya Limited
Mwithi, Charles C (University of Nairobi, Kenya, 2012)The main purpose of this study is to provide insight into strategy formulation and more specifically to the application of price leadership strategy by ETKL. A low cost leader in any market gains competitive advantage from ...