Browsing Theses and Dissertations by Author "Namada-Mulaa, Juliana"
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Competitive Strategies Adopted by Small Scale Enterprises in Exhibition Halls in Nairobi
Namada-Mulaa, Juliana (Univesity Of NairobiFaculty of Commerce, University of Nairobi., 2004)Small-Scale enterprises within Nairobi Central District have witnessed dramatic changes as a result of Business Clustering. This has impacted significantly on the state of competition. For enterprises to survive this ...