Browsing Theses and Dissertations by Author "Namusonge, Millicent M"
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Competitive Strategies Adopted by Governance Non-governmental Organizations in Nairobi, Kenya
Namusonge, Millicent M (University of NairobiSchool of Business, 2013-11)A company has competitive advantage whenever it has an edge over its rivals in securing customers and defending against competitive forces. Firms respond to competition in different ways. Some may opt to move into product ...